Product feeds

The product feed, or a price-file, is a file that presents for example products from an online store in a uniform and structured way.

Adrecord uses the product feed to provide affiliates who are working to present products in their marketing and for the ad format YourAd, where affiliates can create their own product ads and banners.

Format

Normally e-commerce platforms offers some solution to output an product feed to a file. The most common format is CSV, where every field i separated by a tab or a comma.

Adrecord does not have any specific requirements on the format and it’s presentation. On the other hand it’s important that the product information is presented coherently, so that we can load the data into our system.
Although an e-commerce platform has standardized price files for other services and applications, we usually can use these files as well.

Availability

The price file need to be hosted on your server, so that our system can read it regularly on a URL, to always keep the information updated for our affiliates.
Normally our system reads the contents of your price file once a day. It is therefore important for you to ensure that the price file always will be updated and accurate.

Content and structure

The price file needs to contain the online store’s entire catalog. Below you can see a list of the required fields, and then optional fields (but very nice to have included). To offer your partners an optimal feed, provide them with as much data as possible. You can see our sample feeds here:

• Example CSV-feed
• Example XML-feed
• Example JSON-feed

Required - minimum information that we require
The more information that you offer in your feed the better it will perform.

• Product name
• Product category (or categories if the product belongs to more than one, descriptive category name)
• URL to the product page
• URL to the product image (or more than one image)
• Price
• Regular price

Optional

• Item number (example SKU or product-ID)
• Manufacturer
• Shipping cost
• Stock status (if the product is in stock and / or stock balance)
• Delivery time
• The manufacturer's part number (example EAN)
• Product description
• Gender
• Currency

Please, make sure to not include any HTML in any of the fields.

To consider

If you change your e-commerce platform, it is common that the URL to the price file is changed. Therefore it is important to check and notify us of the price file is accessed at a different URL after the change of e-commerce platform.

Please, contact us if you want examples of how a price file can be designed if you want to develop your own price file, example if your e-commerce platform does not offer this feature.

Also, if you make changes to the structure of the price file, for example add, remove or rearrange fields, make sure to notify us about the changes.